If no other genre of music has broadened its range in the past ten years, hip-hop has taken the lead in that area. In the 90′s and early in the 21st century, rappers not named Biggie, Tupac, Nas or Jay-Z all sounded the same and dressed alike. Lately more artists have been willing to stretch the definition of hip-hop and bring fans out of their comfort zone and into a new level of creativity. I met with D.S. in the Atlantic Station section of Atlanta recently and he shared his vision to do just that. His latest track is called “Finished” but I feel he’s only getting started.
Here’s our conversation:
RA: What’s your approach to bringing together different styles into your music?
DS: I think having the best production to fit your message helps. You can’t have over-bearing production that gets on the way, but at the same time the effort has to be strong in that area.
RA: “Finished” is from your upcoming mixtape “First Take”, but this isn’t your first go at music. How do you feel about your journey to this point?
DS: It’s been work, growth and progression. From making five-second songs on my computer to actually going into a studio for the first time, making the tracks that people like.
RA: D.S. stands for Double Standard, tell me more about that.
DS: It has had multiple meanings over time but in general this is my more socially aware version of myself, seeing all walks of life and how people interact shows you the different double standards around us, and it want to break those as much as I can
RA: It’s obvious that you’re the artist, when the lights go on and the beat starts it’s all you…but who are the important people that fans may never see?
DS: First of all, there’s my whole “Restless Visionaries” team. We’re a group that’s trying to change the world through artistic passion, not just music but other productions, art, social awareness causes…we want to change people’s perception of life..my girlfriend has played a big part especially when I want to make music that is more female-oriented…
RA: Completely unbiased opinion?
DS: Absolutely, and it works because she isn’t the biggest music head so there aren’t any biases towards one thing or another, just a desire for good music.
RA: How are you engaging with the fans?
DS: using every method we know how. Right now we have a Vine contest with Restless Visionaries stickers, so whoever makes the most creative Vine with the stickers wins cash prizes free gear…
RA: So you’re gonna be productive with Vine? Didn’t know that was possible!
DS: Oh yeah there’s a lot of potential for Vine because YouTube can get kind of long and it can be pretty fun.
RA: First Take is out later this summer, can’t wait to see the fans reaction. Thanks for talking with Public Consumption!
DS: Anytime man.
Check out D.S. new song, Finished RIGHT HERE!